Think Creative

This is a pretty strong image! It portrays images of very strong negative connotations. One of the things I teach my students is the way that certain aspects of living, life, understand of the two can cause what is known as blocks. In this case it is an 'associational block'. What is meant by this? If you look at the image as an image and not as a nuclear explosion then you will see quite a good image. The colours are vivid, the proportions are correct and it has a depth and strength to it. The whole point of this is the aim to express the need to detach from one piece of information that may trigger adverse reaction simply because you have this information in your head. This affect works on many levels. The book I am reading at the moment; "Blink" expresses these concerns as it tells an anecdote of an experiment carried out in a college with predominantly black students. The students were asked to do an evaluation test, but before were asked 'did they think tha...

Decided to finally get through the last bit of 'Blink'. Malcolm Gladwell's book on the spontaneity in human nature. On reading one of the final chapters I came across a very interesting section covering the concept of what can be called 'Consumer association'. This was an original concept founded by Louis Cheskin. See his website  here ! He moved to the USA from the Ukraine and found great delight in the development of the American culture. However, he discovered a desire to want to analyse the system by which consumers related to their choice in products. One of his achievements was to aid Coco-cola in their understanding in why Pepsi was beating Coke in the race for customers in the late 1970s. Coke was under the assumption that the rival was true in their statement, in that in the taste test ( something I remember as a child ) Pepsi was better than coke. So Coca-cola spent time and money in the development a new taste. They even called it 'New Coke'. Wh...