Think Creative

Teaching Visual Communication yesterday and was embroiled in a discussion about culture. Basically what defines culture. Some days back I was also watching an interesting TED talk by Larry Lessig. You can see it  here ! So, both of these ingredients combined by the fact I was trying to teach the students a theory of " the medium is the message " from McLuhan's book "Understanding Media" made everything come together. What I believe the students were finding difficult to understand or conceive is the fact that in some arguments there has to be some evaluation to a metaphysical state rather than a rational real world state. By this, and as trying to be taught yesterday, was the notion of containers. These were described by McLuhan as objects that hold values in the form of a message. This message is released or broadcast and creates an effect. McLuhan nicely uses the lightbulb as a good example. Stating that the mere presence of a lightbulb creates the messag...

Some months back there was a discussion on the subject of 'Associational Block'. As with this subject of blocks there can be considered other aspects of the thinking process that can also create blocks. Many of these aspects are subconscious and hard to even notice, but do exist. The process by which 'Cultural Blocks' affect us not only reside in us due to long exposure to their influential promotors, but also as a deep seated passion that is based on many aspects of the culture we have come from. It should be pointed out that these blocks are not a controlling factor in our decisions on every aspect of our choices. If fact they are rare to spot, but at the same time do exist, and can exist in such a way that you are not aware. Due to the natural process of cultural development we tend to take things for granted. Many of these things can include music, art, food, and fashion. All of which by the way can be considered forms of design. However, when the notions of cul...

Continuing the theme of blocks and how they affect the working and creative attitude of many people, today this blog covers that issue of 'environmental blocks'. This is something that is external out there, but affects our mental state of mind. It can range from a number of sources and be caused by a number of things, but ultimately it has control over the way our mind works. One aspect that we never really consider in the development of work is where and how we sit. Or more precisely the environment in which we sit. Firstly, our seated position is of utmost importance to our health and our state of mind. Sitting incorrectly for long periods of time without any degree of support or relaxation is not very productive. Making our back ache is resulting in doing harm to our main nervous channel. All the stems of our bodies extremities come from the many spinal cord. Hence, any aching and numbness caused by sitting incorrectly is a direct result to the prolonged angle at which yo...

Decided to finally get through the last bit of 'Blink'. Malcolm Gladwell's book on the spontaneity in human nature. On reading one of the final chapters I came across a very interesting section covering the concept of what can be called 'Consumer association'. This was an original concept founded by Louis Cheskin. See his website  here ! He moved to the USA from the Ukraine and found great delight in the development of the American culture. However, he discovered a desire to want to analyse the system by which consumers related to their choice in products. One of his achievements was to aid Coco-cola in their understanding in why Pepsi was beating Coke in the race for customers in the late 1970s. Coke was under the assumption that the rival was true in their statement, in that in the taste test ( something I remember as a child ) Pepsi was better than coke. So Coca-cola spent time and money in the development a new taste. They even called it 'New Coke'. Wh...