Think Creative

OK, as nobody attempted to reply to this, the answer is forthcoming. It is easy to analyse the fact the company is in fact involved with skin products. The twist on the variation of 'New' converted to 'Nu' is a common trick to manipulate words to make them into clever logo derivations. However, in my classes I have the students stumped the reasoning behind the icon above the text. One thing I try to get my students to do is to think laterally. This is the teaching of the originator De Bono, and is a good way to exercise the brain in other possible outcomes to a seemingly obvious or obscure answer. If there are additional tidbits of information added to reveal certain aspects of the logo the challenge becomes simpler and simpler. However, this really shouldn't be the process of a clever thinker, nor a creative mind. Look at the logo. What does it seem to represent? What connection can be seen between this and something to do with skin? Think abstract. Obvious...

After two weeks of working and tweaking and convincing the final logo has been decided on. In some senses it is still my second choice, although I was very pleased that the concept came in a 'eureka' moment one night as I was feeling desperate about the clients insistence on doing something different from the original design and close to the original. This pays dues to the notion that good ideas come when you are horizontal, sleeping or consciously resting. It has a great deal of gestalt aspects to the design as well. Making the 'sigma' appear from a negative shape that reflects the 'kappa'. What was then part of the process is to deliver the several variations that may be needed by the client for print. This includes black on white and the reverse out against black. Also included are several adaptations of the logo with text positioned differently. I managed to convince the client that the use of PF Archive Pro was better than the original Sans Serif font ( M...