Think Creative

I wanted to sit here this morning and drink my coffee and discuss the idea of answers. There is a statement I tend to point out to people who seem unwilling to participate in the process of putting effort into anything. That statement being: For every problem there is a solution! This can obviously apply to any given situation and to any degree of complexity on both sides of the mark, regarding the problem and the solution. What I mean there is that there could be a very difficult problem with a simple solution or a seemingly simple problem that generates a complex and intricate solution. Either way, there is a path. Now that path is created by using the process. A process that can determine a very important factor in the end result. Whether or not you end up with the correct answer or the wrong answer. Now, you may ask yourself something here. How do you know that there is a correct answer? Especially when we are considering creative aspects of the thought process. Creativity is ...

Teaching Visual Communication yesterday and was embroiled in a discussion about culture. Basically what defines culture. Some days back I was also watching an interesting TED talk by Larry Lessig. You can see it  here ! So, both of these ingredients combined by the fact I was trying to teach the students a theory of " the medium is the message " from McLuhan's book "Understanding Media" made everything come together. What I believe the students were finding difficult to understand or conceive is the fact that in some arguments there has to be some evaluation to a metaphysical state rather than a rational real world state. By this, and as trying to be taught yesterday, was the notion of containers. These were described by McLuhan as objects that hold values in the form of a message. This message is released or broadcast and creates an effect. McLuhan nicely uses the lightbulb as a good example. Stating that the mere presence of a lightbulb creates the messag...

OK, as nobody attempted to reply to this, the answer is forthcoming. It is easy to analyse the fact the company is in fact involved with skin products. The twist on the variation of 'New' converted to 'Nu' is a common trick to manipulate words to make them into clever logo derivations. However, in my classes I have the students stumped the reasoning behind the icon above the text. One thing I try to get my students to do is to think laterally. This is the teaching of the originator De Bono, and is a good way to exercise the brain in other possible outcomes to a seemingly obvious or obscure answer. If there are additional tidbits of information added to reveal certain aspects of the logo the challenge becomes simpler and simpler. However, this really shouldn't be the process of a clever thinker, nor a creative mind. Look at the logo. What does it seem to represent? What connection can be seen between this and something to do with skin? Think abstract. Obvious...

It has been a long time since I wrote something for the Creative Thinking blog, and I was talking to one of my readers yesterday, and it inspired me to blog something. Some time back I wrote a post about "association blocks". As part of my teaching I actually list some seven different variations in mental blocks that can stop the free thinking process. I call it the 'free thinking' process as  ultimately the point is, is to have an open mind to allow better thinking. One of the primary blocks that we encounter in the practice of thinking is what is referred to as 'perpetual blocks'. These are all self driven block. Things about ourselves that can hinder the thinking process. Now, some of these are genetic inflictions, some are socially induced afflictions and some are just ways we convince ourselves that we are entitled to be lazy in our thinking. What I will do here is go through the possible reasonings of the blocks and try to get a point of understanding ...

I am a great believer in the simplicity of line, of idea of look. Now, many of the failings of art and design is the notion that the more you put into an image, an icon, a design the better it is going to be. This obviously isn't correct, and there are testaments to this all around. The Nike logo, above, for instance. What does it mean? There are many simple elements to the design that have sustained its purity and simplicity. Nike is a Greek word for 'Victory'. There is a belief that the icon is simply a 'tick'. This is to represent the positive. It is true. The symbol is a representation of the tick, however, there is also a combined aspect that reverts back to the origin of the word. There is a connection that the symbol also is to represent the winged heels of Hermes. The messenger god. So, in one simply image, but through a complex thought process a very clever idea has come about. There are hundreds of these examples around in the design industry. One of the...

I was in a discussion the other morning about the development of education and a theme came apparent about two distinct styles of teaching and their values in an educational scenario. These two types of teaching are those of instructional and deductive. To explain them a little more, the approach to instructional is that of having a teaching guiding you through a process. Much as with most modern education and that of the form of vertical thinking. Deductive thinking can be a result to instructive or a stand alone approach to education, but is based on the approach of learning from experience rather than secondary information retrieval. Teaching is an important and powerful way to get ideas, information and process across to large groups of people. The issue with this method is that it has, especially in recent years, become what can only be called "parrot' fashioned. By this it is meant that a teacher educates and the students repeat. This is done, like a parrot, until the ...

Advertising and graphics have a power above all else. The expression "a picture speaks a thousand words" is testament to the fact that the visual form is a strong method to get a message across. In fact since we climbed from the trees and tried very desperately to communicate, one of the first things we did was to make marks on walls and in sand. These pictograms eventually turned to the multitude of alphabets we now use around the world, with some confusion between races. However, the visual form is in-all-tense-and-purpose a universal tool. Something that can be recognised from one mind to another, the world over. This in one sense makes it a very powerful tool, but at the same time makes it a very powerful weapon. What ad men have been argued at is not having is morality. Whether that is true or not is another debate, what they do have is the obligation to sell the product that is placed in front of them. To this end they could be faced with dealing with some very hard a...

Continuing the theme of blocks and how they affect the working and creative attitude of many people, today this blog covers that issue of 'environmental blocks'. This is something that is external out there, but affects our mental state of mind. It can range from a number of sources and be caused by a number of things, but ultimately it has control over the way our mind works. One aspect that we never really consider in the development of work is where and how we sit. Or more precisely the environment in which we sit. Firstly, our seated position is of utmost importance to our health and our state of mind. Sitting incorrectly for long periods of time without any degree of support or relaxation is not very productive. Making our back ache is resulting in doing harm to our main nervous channel. All the stems of our bodies extremities come from the many spinal cord. Hence, any aching and numbness caused by sitting incorrectly is a direct result to the prolonged angle at which yo...

Being an academic and a creative I tend to read and put into practice a lot that I look at. Recently I have been doing a good deal of research into 'inspiration'. Inspired as you could say, to motivate the students into getting their act together. It is a complex subject. Never is it easy as to say 'switch on' and get productive. So many variables fit into the complex motions of getting the brain to turn those gears. However, one of the great aids is the ability to see possible hurdles that could combat or challenge your creativity. There are too many to name here as possible blocks and remedies, but I will attempt to tell you some and hopefully this will aid in the process of getting your act together. The first and most easy to achieve is attitude. Again, that is easy to say, but having a late night, not getting your coffee in the morning, missing the bus, etc., can all contribute to making the daily attitude seep a little. However, one thing that you should and nee...

Another in the series of developing an understanding to the many types of blocks there are. Just as a quick reminder, we have already covered: Environmental Blocks, Cultural Blocks, Perpetual and Associative Blocks. This post will look at another aspect of the mental block structure; that of 'Intellectual Blocks'. What does this actual base its notions around? Well, there are many aspects to this form of mental blocking. Intelligence as described in the Oxford dictionary reads as such: intelligence |ɪnˈtɛlɪdʒ(ə)ns| noun 1 the ability to acquire and apply knowledge and skills Based on this, the measure of an intelligence is the amount of this such knowledge and to what amount it can be utilized in order to make head way in a given situation. Another way to look at the definition of intelligence is that of this basic concept. Intelligence is the ability to solve problems. The more intelligent, or more knowledgeable one is, then the more likely you are of completely the task ...

Decided to finally get through the last bit of 'Blink'. Malcolm Gladwell's book on the spontaneity in human nature. On reading one of the final chapters I came across a very interesting section covering the concept of what can be called 'Consumer association'. This was an original concept founded by Louis Cheskin. See his website  here ! He moved to the USA from the Ukraine and found great delight in the development of the American culture. However, he discovered a desire to want to analyse the system by which consumers related to their choice in products. One of his achievements was to aid Coco-cola in their understanding in why Pepsi was beating Coke in the race for customers in the late 1970s. Coke was under the assumption that the rival was true in their statement, in that in the taste test ( something I remember as a child ) Pepsi was better than coke. So Coca-cola spent time and money in the development a new taste. They even called it 'New Coke'. Wh...

So once we have our list of terms and derivations, the next stage is to convert them into visual ideas. Mainly, as this is a creative project then all the elements need to be presented in a graphic form. What I tend to do is to develop via sketching. Saying this though, there is a disparity in what can look good in a sketch and what can look good in a final design. This understanding can come with a great deal of experience in how things look in rough and complete form. I tend to so all my logo designs via illustrator, and so when sketching I tend to keep simple lines and blocking that I note will be colour or shape. Anyway, what happens depending on the list of words, is I try putting down any idea that pops into my head based on the initial visual I see. This can usually populate an entire A3 sheet of small thumbnails. Like the one I added above. Another thing that is hard to describe, as a necessary part of the process, is the need to have gestation time. For example, I have tree ...