Subject Three: Obligations
Advertising and graphics have a power above all else. The expression "a picture speaks a thousand words" is testament to the fact that the visual form is a strong method to get a message across. In fact since we climbed from the trees and tried very desperately to communicate, one of the first things we did was to make marks on walls and in sand. These pictograms eventually turned to the multitude of alphabets we now use around the world, with some confusion between races. However, the visual form is in-all-tense-and-purpose a universal tool. Something that can be recognised from one mind to another, the world over. This in one sense makes it a very powerful tool, but at the same time makes it a very powerful weapon. What ad men have been argued at is not having is morality. Whether that is true or not is another debate, what they do have is the obligation to sell the product that is placed in front of them. To this end they could be faced with dealing with some very hard a...