Consumer association
Decided to finally get through the last bit of 'Blink'. Malcolm Gladwell's book on the spontaneity in human nature. On reading one of the final chapters I came across a very interesting section covering the concept of what can be called 'Consumer association'. This was an original concept founded by Louis Cheskin. See his website here ! He moved to the USA from the Ukraine and found great delight in the development of the American culture. However, he discovered a desire to want to analyse the system by which consumers related to their choice in products. One of his achievements was to aid Coco-cola in their understanding in why Pepsi was beating Coke in the race for customers in the late 1970s. Coke was under the assumption that the rival was true in their statement, in that in the taste test ( something I remember as a child ) Pepsi was better than coke. So Coca-cola spent time and money in the development a new taste. They even called it 'New Coke'. Wh...