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Showing posts with the label selling

Subject One: Censorship!

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This is the first of hopefully many debates inside the Creative Thinking arena. You can participate or view the outcomes as they unfold. Please contribute, as most people have an opinion and it would be good to hear it. I have moved the discussion here as it has the opportunity to create a wall of discussion. When leaving comments please add your name. You don't need to have an account, simply choose "Name/URL" and supply your FaceBook ID as the name. Couldn't be easier! First subject in this two weeks will be 'censorship'. For many years as a youthful creative I was always an advocate of non-censorship. Remembering the hidden religious control of the British Board of Censors as they deemed things inappropriate due to their middle class, church going attitudes. I thought that there was nothing wrong with showing things that were viewable in real life, in the confines of adverts, films and television shows. However, as I have grown older and a little wiser I ...

Subject Two: Human form

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Second subject to discuss. The human form is something that is the most natural part of our life. We are in fact born naked and then for some reason of climatic need, or social obligation required to don clothing. This was the point of one of Toscani's first and most shocking photos for Benetton. To highlight the public repulsion to our own naked form. Many things have happened over the centuries that have driven or modeled the way we see ourselves as a form, but it was only in the beginnings of the advertising era that the human form took on a new angle. A device for selling. One of the things that has become apparent over the last few decades of advertising this form, is that our liberation toward it has in some aspects become reflective to the forms shown in the utopian view on billboards, etc. However, there is a great deal of distaste seen in the way the human form is used ( even if to good affect ) in some advertising and graphic forms. It is questionable whether advertisin...

Subject Three: Obligations

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Advertising and graphics have a power above all else. The expression "a picture speaks a thousand words" is testament to the fact that the visual form is a strong method to get a message across. In fact since we climbed from the trees and tried very desperately to communicate, one of the first things we did was to make marks on walls and in sand. These pictograms eventually turned to the multitude of alphabets we now use around the world, with some confusion between races. However, the visual form is in-all-tense-and-purpose a universal tool. Something that can be recognised from one mind to another, the world over. This in one sense makes it a very powerful tool, but at the same time makes it a very powerful weapon. What ad men have been argued at is not having is morality. Whether that is true or not is another debate, what they do have is the obligation to sell the product that is placed in front of them. To this end they could be faced with dealing with some very hard a...