Think Creative

I wanted to sit here this morning and drink my coffee and discuss the idea of answers. There is a statement I tend to point out to people who seem unwilling to participate in the process of putting effort into anything. That statement being: For every problem there is a solution! This can obviously apply to any given situation and to any degree of complexity on both sides of the mark, regarding the problem and the solution. What I mean there is that there could be a very difficult problem with a simple solution or a seemingly simple problem that generates a complex and intricate solution. Either way, there is a path. Now that path is created by using the process. A process that can determine a very important factor in the end result. Whether or not you end up with the correct answer or the wrong answer. Now, you may ask yourself something here. How do you know that there is a correct answer? Especially when we are considering creative aspects of the thought process. Creativity is ...

It has been a long time since I wrote something for the Creative Thinking blog, and I was talking to one of my readers yesterday, and it inspired me to blog something. Some time back I wrote a post about "association blocks". As part of my teaching I actually list some seven different variations in mental blocks that can stop the free thinking process. I call it the 'free thinking' process as  ultimately the point is, is to have an open mind to allow better thinking. One of the primary blocks that we encounter in the practice of thinking is what is referred to as 'perpetual blocks'. These are all self driven block. Things about ourselves that can hinder the thinking process. Now, some of these are genetic inflictions, some are socially induced afflictions and some are just ways we convince ourselves that we are entitled to be lazy in our thinking. What I will do here is go through the possible reasonings of the blocks and try to get a point of understanding ...

I am a great believer in the simplicity of line, of idea of look. Now, many of the failings of art and design is the notion that the more you put into an image, an icon, a design the better it is going to be. This obviously isn't correct, and there are testaments to this all around. The Nike logo, above, for instance. What does it mean? There are many simple elements to the design that have sustained its purity and simplicity. Nike is a Greek word for 'Victory'. There is a belief that the icon is simply a 'tick'. This is to represent the positive. It is true. The symbol is a representation of the tick, however, there is also a combined aspect that reverts back to the origin of the word. There is a connection that the symbol also is to represent the winged heels of Hermes. The messenger god. So, in one simply image, but through a complex thought process a very clever idea has come about. There are hundreds of these examples around in the design industry. One of the...

Is a resident of the cave (a prisoner, as it were) likely to want to make the ascent to the outer world? Why or why not? What does the sun symbolize in the allegory? And now, I said, let me show in a figure how far our nature is enlightened or unenlightened:--Behold! human beings living in an underground den, which has a mouth open towards the light and reaching all along the den; here they have been from their childhood, and have their legs and necks chained so that they cannot move, and can only see before them, being prevented by the chains from turning round their heads. Above and behind them a fire is blazing at a distance, and between the fire and the prisoners there is a raised way; and you will see, if you look, a low wall built along the way, like the screen which marionette players have in front of them, over which they show the puppets. I see. And do you see, I said, men passing along the wall carrying all sorts of vessels, and statues and figures of animals made of wood a...

I was in a discussion the other morning about the development of education and a theme came apparent about two distinct styles of teaching and their values in an educational scenario. These two types of teaching are those of instructional and deductive. To explain them a little more, the approach to instructional is that of having a teaching guiding you through a process. Much as with most modern education and that of the form of vertical thinking. Deductive thinking can be a result to instructive or a stand alone approach to education, but is based on the approach of learning from experience rather than secondary information retrieval. Teaching is an important and powerful way to get ideas, information and process across to large groups of people. The issue with this method is that it has, especially in recent years, become what can only be called "parrot' fashioned. By this it is meant that a teacher educates and the students repeat. This is done, like a parrot, until the ...

Advertising and graphics have a power above all else. The expression "a picture speaks a thousand words" is testament to the fact that the visual form is a strong method to get a message across. In fact since we climbed from the trees and tried very desperately to communicate, one of the first things we did was to make marks on walls and in sand. These pictograms eventually turned to the multitude of alphabets we now use around the world, with some confusion between races. However, the visual form is in-all-tense-and-purpose a universal tool. Something that can be recognised from one mind to another, the world over. This in one sense makes it a very powerful tool, but at the same time makes it a very powerful weapon. What ad men have been argued at is not having is morality. Whether that is true or not is another debate, what they do have is the obligation to sell the product that is placed in front of them. To this end they could be faced with dealing with some very hard a...

The last theme in this two week stretch. Thanks for all who have viewed, if not commented. Thanks to Panagiotis for his contribution. Strange thing is I see him in class, and therefore could have had this debate off the computer, but never mind. For the final subject I wanted to start the notion of 'to what levels would a piece of graphics go' to sell its message. I am a great admirer of the author Marshall McLuhan and his book 'Understanding Media'. If you are interested in Creative and Lateral Thinking with relationship to the medias then this is a book you should read. Several of the chapters he talks in have many aspects to the values of the visual medias and in particular he talks on the 'medium is the message'. This whole philosophy is a little deep and hard to add to a short blog post, but basically it is the notion that our society has devised ( consciously or subconsciously ) the methods by which a combination of words and structures have moved from t...

After two weeks of working and tweaking and convincing the final logo has been decided on. In some senses it is still my second choice, although I was very pleased that the concept came in a 'eureka' moment one night as I was feeling desperate about the clients insistence on doing something different from the original design and close to the original. This pays dues to the notion that good ideas come when you are horizontal, sleeping or consciously resting. It has a great deal of gestalt aspects to the design as well. Making the 'sigma' appear from a negative shape that reflects the 'kappa'. What was then part of the process is to deliver the several variations that may be needed by the client for print. This includes black on white and the reverse out against black. Also included are several adaptations of the logo with text positioned differently. I managed to convince the client that the use of PF Archive Pro was better than the original Sans Serif font ( M...