Think Creative

Is a resident of the cave (a prisoner, as it were) likely to want to make the ascent to the outer world? Why or why not? What does the sun symbolize in the allegory? And now, I said, let me show in a figure how far our nature is enlightened or unenlightened:--Behold! human beings living in an underground den, which has a mouth open towards the light and reaching all along the den; here they have been from their childhood, and have their legs and necks chained so that they cannot move, and can only see before them, being prevented by the chains from turning round their heads. Above and behind them a fire is blazing at a distance, and between the fire and the prisoners there is a raised way; and you will see, if you look, a low wall built along the way, like the screen which marionette players have in front of them, over which they show the puppets. I see. And do you see, I said, men passing along the wall carrying all sorts of vessels, and statues and figures of animals made of wood a...

Second subject to discuss. The human form is something that is the most natural part of our life. We are in fact born naked and then for some reason of climatic need, or social obligation required to don clothing. This was the point of one of Toscani's first and most shocking photos for Benetton. To highlight the public repulsion to our own naked form. Many things have happened over the centuries that have driven or modeled the way we see ourselves as a form, but it was only in the beginnings of the advertising era that the human form took on a new angle. A device for selling. One of the things that has become apparent over the last few decades of advertising this form, is that our liberation toward it has in some aspects become reflective to the forms shown in the utopian view on billboards, etc. However, there is a great deal of distaste seen in the way the human form is used ( even if to good affect ) in some advertising and graphic forms. It is questionable whether advertisin...

Being an academic and a creative I tend to read and put into practice a lot that I look at. Recently I have been doing a good deal of research into 'inspiration'. Inspired as you could say, to motivate the students into getting their act together. It is a complex subject. Never is it easy as to say 'switch on' and get productive. So many variables fit into the complex motions of getting the brain to turn those gears. However, one of the great aids is the ability to see possible hurdles that could combat or challenge your creativity. There are too many to name here as possible blocks and remedies, but I will attempt to tell you some and hopefully this will aid in the process of getting your act together. The first and most easy to achieve is attitude. Again, that is easy to say, but having a late night, not getting your coffee in the morning, missing the bus, etc., can all contribute to making the daily attitude seep a little. However, one thing that you should and nee...

Another in the series of developing an understanding to the many types of blocks there are. Just as a quick reminder, we have already covered: Environmental Blocks, Cultural Blocks, Perpetual and Associative Blocks. This post will look at another aspect of the mental block structure; that of 'Intellectual Blocks'. What does this actual base its notions around? Well, there are many aspects to this form of mental blocking. Intelligence as described in the Oxford dictionary reads as such: intelligence |ɪnˈtɛlɪdʒ(ə)ns| noun 1 the ability to acquire and apply knowledge and skills Based on this, the measure of an intelligence is the amount of this such knowledge and to what amount it can be utilized in order to make head way in a given situation. Another way to look at the definition of intelligence is that of this basic concept. Intelligence is the ability to solve problems. The more intelligent, or more knowledgeable one is, then the more likely you are of completely the task ...

Decided to finally get through the last bit of 'Blink'. Malcolm Gladwell's book on the spontaneity in human nature. On reading one of the final chapters I came across a very interesting section covering the concept of what can be called 'Consumer association'. This was an original concept founded by Louis Cheskin. See his website  here ! He moved to the USA from the Ukraine and found great delight in the development of the American culture. However, he discovered a desire to want to analyse the system by which consumers related to their choice in products. One of his achievements was to aid Coco-cola in their understanding in why Pepsi was beating Coke in the race for customers in the late 1970s. Coke was under the assumption that the rival was true in their statement, in that in the taste test ( something I remember as a child ) Pepsi was better than coke. So Coca-cola spent time and money in the development a new taste. They even called it 'New Coke'. Wh...

Have you ever really sat down and thought about your brain? The strange and funny process is that you very rarely do. You can sit and think about your other extremities, but rarely do you consider the one part of the machinery network that actually makes it all function. Maybe, if you have a headache you will feel bad through over drinking of tiredness, or some other ailment. However, because this two pound lump of gray matter sits behind all of your sensory receptors it gets ignored. The brain is in fact a miracle of evolutionary magnitude. The actual fact that it is capable of doing what it actually does is a technical marvel. Scientists for example have been trying to figure out these aspects and recreate them in such a way that computers could have, what we call, artificial intelligence. That we could build a robot that functions in the same way as humankind. the sad truth is that this seems like it will never happen. Reading Steve Pinker's book on the subject has shown some ...

As humans we look at things with different degrees of analysis. We are in fact the only living creature that has the cognitive ability to analyze things, event, problems and try to come to a conclusive result. The advantage of this analytical brain is to help resolve these problems in a more effective manner. Our closest relative, the chimpanzee, when faced with a termite nest wont look at it holistically and see the potential aspects to which a solution to get a termites out. Instead they are limited to their surrounds and their capabilities. They generate simple tools to approach the most convenient solution. Saying this, it is wrong to take away from the chimpanzee the ability to fashion tools and use them. For many years man has deemed himself the only manipulator of his environment, is such a way as to physically alter and fashion elements to create tools. This is not so. What this has to do with creative thinking is a little more deeper than termites in a nest. Holistic knowled...

So once we have our list of terms and derivations, the next stage is to convert them into visual ideas. Mainly, as this is a creative project then all the elements need to be presented in a graphic form. What I tend to do is to develop via sketching. Saying this though, there is a disparity in what can look good in a sketch and what can look good in a final design. This understanding can come with a great deal of experience in how things look in rough and complete form. I tend to so all my logo designs via illustrator, and so when sketching I tend to keep simple lines and blocking that I note will be colour or shape. Anyway, what happens depending on the list of words, is I try putting down any idea that pops into my head based on the initial visual I see. This can usually populate an entire A3 sheet of small thumbnails. Like the one I added above. Another thing that is hard to describe, as a necessary part of the process, is the need to have gestation time. For example, I have tree ...