Think Creative

Is a resident of the cave (a prisoner, as it were) likely to want to make the ascent to the outer world? Why or why not? What does the sun symbolize in the allegory? And now, I said, let me show in a figure how far our nature is enlightened or unenlightened:--Behold! human beings living in an underground den, which has a mouth open towards the light and reaching all along the den; here they have been from their childhood, and have their legs and necks chained so that they cannot move, and can only see before them, being prevented by the chains from turning round their heads. Above and behind them a fire is blazing at a distance, and between the fire and the prisoners there is a raised way; and you will see, if you look, a low wall built along the way, like the screen which marionette players have in front of them, over which they show the puppets. I see. And do you see, I said, men passing along the wall carrying all sorts of vessels, and statues and figures of animals made of wood a...

Being an academic and a creative I tend to read and put into practice a lot that I look at. Recently I have been doing a good deal of research into 'inspiration'. Inspired as you could say, to motivate the students into getting their act together. It is a complex subject. Never is it easy as to say 'switch on' and get productive. So many variables fit into the complex motions of getting the brain to turn those gears. However, one of the great aids is the ability to see possible hurdles that could combat or challenge your creativity. There are too many to name here as possible blocks and remedies, but I will attempt to tell you some and hopefully this will aid in the process of getting your act together. The first and most easy to achieve is attitude. Again, that is easy to say, but having a late night, not getting your coffee in the morning, missing the bus, etc., can all contribute to making the daily attitude seep a little. However, one thing that you should and nee...

As humans we look at things with different degrees of analysis. We are in fact the only living creature that has the cognitive ability to analyze things, event, problems and try to come to a conclusive result. The advantage of this analytical brain is to help resolve these problems in a more effective manner. Our closest relative, the chimpanzee, when faced with a termite nest wont look at it holistically and see the potential aspects to which a solution to get a termites out. Instead they are limited to their surrounds and their capabilities. They generate simple tools to approach the most convenient solution. Saying this, it is wrong to take away from the chimpanzee the ability to fashion tools and use them. For many years man has deemed himself the only manipulator of his environment, is such a way as to physically alter and fashion elements to create tools. This is not so. What this has to do with creative thinking is a little more deeper than termites in a nest. Holistic knowled...

After two weeks of working and tweaking and convincing the final logo has been decided on. In some senses it is still my second choice, although I was very pleased that the concept came in a 'eureka' moment one night as I was feeling desperate about the clients insistence on doing something different from the original design and close to the original. This pays dues to the notion that good ideas come when you are horizontal, sleeping or consciously resting. It has a great deal of gestalt aspects to the design as well. Making the 'sigma' appear from a negative shape that reflects the 'kappa'. What was then part of the process is to deliver the several variations that may be needed by the client for print. This includes black on white and the reverse out against black. Also included are several adaptations of the logo with text positioned differently. I managed to convince the client that the use of PF Archive Pro was better than the original Sans Serif font ( M...