Subject Three: Obligations

Advertising and graphics have a power above all else. The expression "a picture speaks a thousand words" is testament to the fact that the visual form is a strong method to get a message across. In fact since we climbed from the trees and tried very desperately to communicate, one of the first things we did was to make marks on walls and in sand. These pictograms eventually turned to the multitude of alphabets we now use around the world, with some confusion between races. However, the visual form is in-all-tense-and-purpose a universal tool. Something that can be recognised from one mind to another, the world over. This in one sense makes it a very powerful tool, but at the same time makes it a very powerful weapon.

What ad men have been argued at is not having is morality. Whether that is true or not is another debate, what they do have is the obligation to sell the product that is placed in front of them. To this end they could be faced with dealing with some very hard and heavy subject matter. This could range from medical issues, political issues, child related issues and social issues. Knowing this and knowing the way the mind works there have been some really clever attempts to make this subject become effective. The problem is that how sensitive and to the point can these images be in order to make a good point, but at the same time hold the line of sensitivity? There are several images in the event folder that add some light into such matters and are either good or making a strong sensitive comment. What should be discussed at this point is a two sided argument:

1) Do graphic images have a place in portraying sensitive subjects?
2) Is there a better approach to getting these messages across?