depth: part five - and the winner is!!

After two weeks of working and tweaking and convincing the final logo has been decided on. In some senses it is still my second choice, although I was very pleased that the concept came in a 'eureka' moment one night as I was feeling desperate about the clients insistence on doing something different from the original design and close to the original. This pays dues to the notion that good ideas come when you are horizontal, sleeping or consciously resting. It has a great deal of gestalt aspects to the design as well. Making the 'sigma' appear from a negative shape that reflects the 'kappa'.

What was then part of the process is to deliver the several variations that may be needed by the client for print. This includes black on white and the reverse out against black. Also included are several adaptations of the logo with text positioned differently. I managed to convince the client that the use of PF Archive Pro was better than the original Sans Serif font (Myriad Pro). This is mainly due to the subtle psychology that the serif font is more classy and seems to represent learning over a sans serif font. Also due to the fact that many books are still printed in serif typefaces. The client did insist on having a period point in between the "S" and "K". I was convinced that it wasn't necessary, but the client pays the bills. All in all a full and rounded design. Now there is a need to develop the website.

So, after these two weeks have been completed, the process of depth design has brought us to a conclusion that was not part of the original concept (or flash inspiration design). Which goes to prove that even if the initial design is the answer, the process by which you explore the possibilities can give alternate answers; whether better or worse is down to the client's choice.

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