14 design tips for more clickable banner ads

Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness – and there’s a lot of design work out there for them.
So let’s say that you have a client that needs you to design a banner ad, and lets assume that they’ve provided you with some killer copy. Now it’s your job as the designer to create a banner ad that will bring in those clicks! Below is a list of tips and general guidelines for designing banner ads.

1. Use the standard and most effective banner ad sizes
  • 336×280 Large Rectangle
  • 300×250 Medium Rectangle
  • 728×90 Leaderboard
  • 160×600 Wide Skyscraper
Ideally, your client will have bought space on a website where your design will be featured above the fold and close to the main content of a webpage.

2. Maintain hierarchy

First and foremost: banner ads are designed to increase brand awareness and drive traffic to your website. They have 3 basic components:
  1. Your company logo: Your company logo must be included to build brand awareness. Make sure that it’s visually dominant but not as dominant as the value proposition and the call to action.
  2. The value proposition: The value proposition showcases the service/product your brand provides and calls attention to itself with attractive products, special offers and prices, i.e. ‘High Quality,’ ’50% off,’ ‘Limited time offer,’ or ‘Free!’ It should take up the most space in your ad and be the first thing that you viewers’ eyes are attracted to.
  3. The call to action: The call to action is usually made of text or a button with phrases like ‘Click Here,’ ‘Learn More,’ ‘Watch Now,’ or ‘Register Here.’  It should be a standout focal point of the ad, prompting viewers to click on it.

3. Keep the design simple

Simple

Comments

Post a Comment

Popular posts from this blog

Ramzan Special Desi fried rice

Image
Ingredients 4 tbsp oil 1 large onion  thinly sliced 1/2 tsp chilli flakes 2 beaten eggs 2 cooked tandoori chicken breasts. 1/2 c thinly chopped veggies( Carrots, cabbage,bell bepper, peas or beans)  salt and pepper to ur taste for sauce: 1 tsp chilli sauce,2 tbsp soy sauce, 1 tsp emli (tamarind) sauce. 1 medium tomato cubed 1 1/2 c boiled rice 2-3 chopped green chilli 2 tbsp chopped coriander leaves 1/4 c chopped spring onions 2 pineapple slices cut into chunks  Directions In a wok heat oil and fry the onion till golden. Add chilli flakes and stir. Put the onion and flakes aside and scramble the eggs. Add mix veggie, tandoori chicken and tomato cubes toss all and stir fry for 3-4 min on high. Season with salt, pepper and sauce mix stir all well and add rice then toss to mix all well. Add g chilli, spring onions and cilantro and cook over low heat for 5 min. Add the pineapple and toss 2-3 times. Remove from heat and serve immediately. 
Read more

25 Gorgeous Paper Flowers For Kids (Craft Ideas)

Image
Arts and crafts help children develop many life skills ( 1 ). When they are focused, they build their sensory, cognitive and emotional skills. Paper crafts need kids to fold, cut or join pieces of paper to make something and thereby help in developing their motor coordination. What’s more, when they work on such crafts together, children also develop their socio-emotional skills! If you are ready to introduce this craft to your child, here is MomJunction’s collection of making simple paper flowers for kids. If you thought paper craft is just for older kids and adults, you were wrong! Go through these basic paper flower craft ideas that even your preschooler can make. Easy Felt Crafts a 2 Kids Homemade Craft a 3 Money Making Crafts a 4 30 Minute Crafts a 5 Christian Crafts a 6 Easter Crafts for Kids a 7 Kids Craft Ideas a 8 Tissue Paper Crafts a 9 Cheap Flowers Online a 10 Funeral Flowers Online a 11 Paper Craft Proje
Read more