14 design tips for more clickable banner ads
Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness – and there’s a lot of design work out there for them. So let’s say that you have a client that needs you to design a banner ad, and lets assume that they’ve provided you with some killer copy. Now it’s your job as the designer to create a banner ad that will bring in those clicks! Below is a list of tips and general guidelines for designing banner ads. 1. Use the standard and most effective banner ad sizes 336×280 Large Rectangle 300×250 Medium Rectangle 728×90 Leaderboard 160×600 Wide Skyscraper Ideally, your client will have bought space on a website where your design will be featured above the fold and close to the main content of a webpage. 2. Maintain hierarchy First and foremost: banner ads are designed to increase bran...
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