MOD ERIN DESIGN


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Three moments (creatively)

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This was a project I recently gave my students at college. The title being; "Three Moments in time". As always with these creative thinking projects I wanted to explore the possibilities of looking a little deeper at the process of thinking rather than creating. After all, it is very simple indeed to get a load of images of Google or take some shots of a candle or cigarette burning down. This wasn't really the point to this project. And so many times I find that the student end up resulting something out in that fashion. "Three moments in time" as a key starting point will, like any subject, deliver cliched initial concepts in the mind. As mentioned before, we can all find them around us, hence their categorisation as cliched. To aid the students I tried to go through the process of defining how I saw a clever alternative. This was my result ( above ), based on a concept that followed the following path: 1) First to take a great deal of time to resear...
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Creativity vs Crazytivity

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We live in the culture that is saturated with information so putting your message through requires lots of effort and creativity. The easiest way to be spotted in the information clutter is to be different. And being different is often erroneously labelled as being creative. One of the most important characteristics of successful thinkers is their ability to focus. How many times has it happened to you that you spent some time and energy thinking about something and you ended up with a bunch of interesting ideas on all other problems except on the one that you had actually been required to think about? This will happen every time unless you manage to maintain a clear focus on the subject that you are thinking about. The world is full of so called artists and creatives who are struggling to be different and unique. They are sometimes strangely odd and bizarre in their appearance, behaviour and attitudes without firm arguments that could back up their extremely different views...
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depth: part two

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So once we have our list of terms and derivations, the next stage is to convert them into visual ideas. Mainly, as this is a creative project then all the elements need to be presented in a graphic form. What I tend to do is to develop via sketching. Saying this though, there is a disparity in what can look good in a sketch and what can look good in a final design. This understanding can come with a great deal of experience in how things look in rough and complete form. I tend to so all my logo designs via illustrator, and so when sketching I tend to keep simple lines and blocking that I note will be colour or shape. Anyway, what happens depending on the list of words, is I try putting down any idea that pops into my head based on the initial visual I see. This can usually populate an entire A3 sheet of small thumbnails. Like the one I added above. Another thing that is hard to describe, as a necessary part of the process, is the need to have gestation time. For example, I have tree ...
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