depth: part four

So, moving further down the path of the depth process, we have ended up, through client choice, at a possible two versions. The surprising thing, that never fails to amaze me, is that the icon on the left is the first design I chose and developed, based on that feeling. The client was skeptical, and so wanted variation, but then when it came down to it, returned to this choice. In some aspects of trying to understand this, it could be said that this is possibly the eye that designers have in knowing a good design over a bad. Not saying that some of the other logo ideas were bad, but sometime something just stands out. And as the client wanted something a little closer t the original then this sort of hit the mark.

So what the next step was, was to define a minor variation to draw the logo to a more Greek feel. I decided to incorporate the principle of gestalt in the design and minimizing the two letters of the school's name from the 'sigma' and 'kappa' that exists into two minimal shapes that, I feel, hold the styling that make this two letters visible through visual completion. These have now been passed onto the client with colour variations in order to complete the process of the creative process and end up at an ultimate design that all are happy with. From this, there is one final step that needs to be considered. This is of the universal usage aspects of the logo. This will be discussed in the next post, as soon as the logo has been finalized.